A common sense explanation and realist approach to Search Engine Optimization

I was reading through some articles on my father in law’s company blog /ebscospring/ in relation to ISO certifications. I started to leave a comment that eventually turned into an article, in reference to a post requested at the behest of the individual managing SEO for them. Even though SEO is not necissarily relevant to networking, it has come up quite a bit lately. Hopefully, my experience can provide some light in a rather conveluded maze of tactic.

SEO is a tough game. Most people get wind of the concepts and they build the following punch list in their heads:

Step 1. Build a website.

Step 2. ?

Step 3. $$$

Most people even realize you need people to look at it, and you need Top Search Order to make it easily accessible to your perspective audience. About this point is where we make big mistakes or just waste our own time.
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